Integrated Campaign
Limited Edition Fashion Series Cups
My Role
Creative Lead | Campaign Development | Brand Extension
Product Design | Art Direction
Results
Created a limited-edition brand platform that blended coffee, fashion and culture.
Developed assets across packaging, ceramics and promotional channels.
Increased consumer engagement through collectable design.
Creating brand relevance through limited-edition design and cultural storytelling.
The Fashion Series was developed to strengthen consumer engagement by connecting Vittoria's premium coffee offering with contemporary fashion and design culture.
As Creative Lead, I created the concept and visual direction for a series of limited-edition products spanning takeaway cups, ceramics and supporting marketing assets. The project brought together art direction, styling, packaging and experiential design under a single creative vision.
By extending the brand beyond traditional coffee communications, the campaign generated increased consumer interest while reinforcing Vittoria's premium and culturally relevant positioning.
