Creating a new brand from strategy through to shelf.

Othersky was developed as a challenger coffee brand designed to occupy a distinct position within the premium coffee category.

As Creative Lead, I guided the brand development process from initial strategy through naming exploration, visual identity creation, packaging architecture and launch execution. Every creative decision was designed to establish a unique personality while ensuring relevance within a competitive FMCG environment.

The result was a distinctive new brand with a clear market position and scalable identity system capable of supporting future growth.

Othersky™ celebrates Australia’s deep love for coffee and our vibrant café culture, embracing coffee as a daily ritual that connects us to moments of pause and reflection. The packaging was crafted to reflect this ethos, blending artistic expression with a tribute to Australia’s unique landscape and culture. I developed designs that honoured the brand’s commitment to quality, connection, and sustainability, while acknowledging the traditional owners of the land and their enduring relationship with country.