As the lead creative for an innovative new product for Vittoria Coffee, I was tasked with crafting a design that pushed boundaries while honoring the brand’s rich heritage. Specifically created for the foodservice and hospitality industry, this product marked a bold step forward for Vittoria, combining modern aesthetics with a cutting-edge material.

By incorporating a holographic film, the design achieved a striking visual appeal that is both sophisticated and unique in the market. The result is a contemporary, standout product that elevates Vittoria’s presence in the hospitality space while staying true to its legacy of quality and excellence.