Santa Vittoria®
Flavoured Sparkling Water RTD’s
My Role
Creative Lead | Brand Campaign Development | Art Direction Packaging Design
Results
Created distinctive packaging to appeal to a younger demographic.
Launched into a new category
Reinforced brand credentials beyond traditional beverage marketing.
Inspired by the essence of an Italian summer on the Amalfi Coast
I had the privilege of designing a range of flavoured sparkling waters for the Santa Vittoria® brand, known for its premium imported mineral water. Inspired by the essence of an Italian summer on the Amalfi Coast, the packaging captures the vibrant, refreshing spirit of the Mediterranean. These new and innovative products marked an exciting evolution for a brand steeped in tradition. The designs balance Santa Vittoria's heritage with a contemporary, sophisticated aesthetic, creating a perfect complement to the Australian summer lifestyle.
The result reinforced Santa Vittoria's premium positioning while creating a more emotionally engaging brand experience for consumers.
