Creating a limited-edition brand platform that connected coffee, fashion and contemporary Australian design.

The Fashion Series was developed to strengthen consumer engagement by connecting Vittoria's premium coffee offering with contemporary fashion and design culture.

As Creative Lead, I created the concept and visual direction for a series of limited-edition products spanning takeaway cups, ceramics and supporting marketing assets. The project brought together art direction, styling, packaging and experiential design under a single creative vision.

By extending the brand beyond traditional coffee communications, the campaign generated increased consumer interest while reinforcing Vittoria's premium and culturally relevant positioning.