Vittoria® Coffee Capsule Range
Developing a premium packaging system for Vittoria's expansion into the compatible capsule category.
As Vittoria expanded its presence within the compatible capsule category, the challenge was to create a packaging system that maintained premium brand equity while clearly differentiating blends across a growing portfolio.
As Creative Lead, I developed the packaging architecture and visual direction for the range, creating a scalable design system that improved navigation, strengthened shelf presence and ensured consistency across multiple product variants. Working closely with marketing, suppliers and production teams, I guided the project from concept through to final rollout.
The result was a cohesive packaging solution that reinforced Vittoria's premium positioning while supporting continued growth within an increasingly competitive category.
My Role
Creative Lead | Packaging Strategy | Art Direction | Photography Direction | Production Management
Results
Established a scalable packaging system across multiple blends.
Strengthened range navigation and shelf impact.
Maintained premium brand consistency across the growing portfolio.
Delivered successful rollout across retail and e-commerce channels.
