For the 2022 Mercedes Benz Australian Fashion Week at Carriageworks, I concepted and designed the Vittoria Coffee pop-up bar, bringing the brand’s longstanding partnership with Australian fashion to life. The activation featured a striking 11x4m gold sequin wall that created dynamic light play and movement throughout the week, acting as a visual magnet for visitors.

Built by Collab Designs, the space launched Series 8 of our Fashion Series Cups, spotlighting collaborations with top Australian designers including We Are Kindred, Venroy, Jordan Gogos, Macgraw, Bec & Bridge, and Rachel Gilbert. The stand attracted over 10,000 visitors across the
week-long event.

#spatialdesign #popupdesign #eventdesign #creativedirection