Natureland Tea
My Role
Creative Lead | Packaging Design | Brand Identity Development FMCG Design
Results
Created a distinctive visual identity within the wellness category.
Balanced functional communication with premium shelf appeal.
Developed packaging designed to resonate with health-conscious consumers.
Tea… with benefits
As the lead designer for Natureland’s brand refresh and product design, my goal was to craft a distinctive identity that stood out in an oversaturated tea market while celebrating the artisan quality of their English teas. The refresh focused on blending tradition with innovation, highlighting Natureland's commitment to craftsmanship and wellness. The product range introduced a groundbreaking approach by infusing the teas with essential minerals and vitamins, offering consumers not just an enjoyable cup but also a healthful boost.
