I designed the packaging for Will & Co’s new Iced Latte RTD, translating the brand’s bold, contemporary identity into a compact 237mL can format. The design uses a deep navy base, crisp white branding and cool blue accents to communicate refreshment, while the oversized ampersand and wave pattern create strong shelf presence and reinforce the brand’s energetic personality. The result is a distinctive, highly recognisable pack that feels premium yet approachable, with a visual language flexible enough to extend across campaign imagery, retail and digital applications.

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