Translating SABA’s seasonal campaign into a cohesive digital experience across e-commerce, email and social channels.

For the launch of SABA’s Autumn/Winter 2017 collection, I designed a suite of digital assets that extended the seasonal campaign acrossthe brand’s online customer journey.

Working within SABA’s established creative direction, I adapted campaign imagery and messaging across e-commerce, eDM, organic social and paid advertising. Each format required a considered balance of brand storytelling, product focus and promotional messaging,while maintaining a consistent visual identity across customer touchpoints.

The project strengthened my experience in translating a premium fashion campaign into clear, engaging digital communications. It also required close collaboration with marketing and e-commerce teams to deliver assets that supported seasonal launches, brand activity and sales-led communications.